A brand new ready-to-move-in condominium launched in the heart of Ratchadapisek Road. The condo is fully furnished low-rise condo with excellent facilities including garden, gym, swimming pool and security key-card access entry. Located within few minutes away from MRT Huaykwang and surrounded by public infrastructures and shopping malls.
Condo location itself was already outstanding. However, Online visibilities and Retargeting are the major factors that could capture existing demand and contribute into Condo Unit Selling. Within 3 months, Google AdWords campaign has generated an average of 40 quality leads which 7-10% could convert into sales.
- To generate leads from Google Advertising.
- Estimated KPI (Google): 35 Leads per month
First we generated Landing Page visits from keywords related to Condo Ratchada since there was already a high existing demand from Google Search. However, the most success factor was due to the promotional incentives that offered in the Landing Page and also Google Retargeting that could drive an amount of potential revisits.
- 50 – 70 Leads Per month
- 5 Units Sold per month
- 7 – 10% conversion rate (leads)