How to Develop Your Business Easier During Ramadhan
Ramadan is a holy month that inspires all Muslims to do good and be better than before. This also affects their daily activities, namely, the change in behavior where digital activities are increasing compared to previous months. This is proven through the graph below.
This happens because in the digital world that we living today, whatever we want, we can search it through the internet. Like finding out about the ‘Fasting Schedule’ on the Google Search Engine, watching videos about food on YouTube before preparing food for breaking fast, looking for models of Eid clothes, and looking for transportation tickets to return to hometown. Therefore, more and more people are connecting themselves to the internet world.
With these conditions, marketers can see it as a great opportunity to market their products through digital marketing. Digital Marketing itself is one of the marketing efforts that use electronic devices or the internet. This effort utilizes digital channels such as search engines, social media, e-mail, and websites to connect “current customers” and “prospective customers.”
But to have successful marketing of a product, there are three stages that must be considered.
- Determine the audience that is relevant to the products offered.
- Get audience attention through messages that are owned through the products offered.
- Convert the customers by translating affinity and interest in products into tangible results and sales.
Then after all that has been done, why should you continue to use digital marketing for developing your business? By using this marketing method, it will be maximizing and improve the marketing of the products they have, compared to using traditional methods. There are three advantages that can be offered when using digital marketing as an effort to marketing your business products.
1. Timing: Adjust time and length based on consumer’s activity.
2. Reach & Frequency Sufficiency: Adjust the content of the product that wants to be marketed so that it is right on target to the audience you want to reach.
3. Integrate Cross Platform: Make maximum use of various social media platform’s facilities.
With all the factors mentioned above, the development of products that will be marketed through digital marketing is convinced that it will succeed in achieving the target. All of these things will be more perfect if done in the month of Ramadan which is a tradition that occurs once in a year. Almost all Muslims together open various social media platforms to find what they want related to activities during Ramadan. With these conditions, the audience you want to reach is even easier by adjusting everything, in detail, that relates to marketing a product to the needs of customers when the month of Ramadan arrives.
Source: Think With Google
This article was written by Shaneth Good