How to Craft a Page Title for Optimized Landing Page
How is your landing page doing? Getting enough leads? Whether your answer is yes or no, your page title as well as SEO practices should not be overlooked either way. If you execute them well, it will help you set up and promote a landing page that will gain even more leads, and the possible best part is, it is all free.
What is Page Title?
According to Moz, the most important part of landing page from SEO point of view is the page title. Page title is what explains the content of your page to search engines. It appears at the top of your browser, in the tabs of your window, and search engine results.
Organic search traffic, as the result of SEO, is arguably the most persistent source to collect quality leads among all other channels. In fact, organic search traffic is 7 times more likely to convert compared to paid traffic.
That is why it is critical for you to take the following SEO practices into account for your every new content. By doing so, your current campaigns will be optimized and there may be a huge potential it will continue driving you leads months and even years after the campaign initially started.
Here is what you can do with your page title that can be optimized using SEO so you can build a landing page that converts more visitors into leads.
Write a short one.
In general, only the first 60 characters are shown in search engine results. Because this is the case, instead of showing the full title of your content, you need to focus on keywords by eliminating unimportant words. Make sure the title is readable and describes the content clearly to the visitors.
Put the keywords first.
Search engines emphasize on keywords that presents at the start or the closest one to the left of the page title. Therefore, putting the primary keywords first is highly recommended. Not only the page title is the key for search engines to measure relevance, locating primary keywords in the first, eye-catching place will fulfill the visitors’ search-intent and visibility.
Do not add your company’s name or brand in every single page title.
Not all visitors necessarily have known or heard about your company, especially long-tail search visitors who are simply looking for information or solution on a certain matter. No worries, even if you include your company’s name, you can still rank well for branded searches because of your root domain name and the rest of the page authority your site has built up.
Next, heading tag.
It is important for you to create a H1 heading tag that matches with the page title. Different heading tag and page title may create confusion to the visitors that cause them to bounce back to search results and click on another page result. This will be a major disadvantage to your rank. Moz also reported that the more relevant H1 is with the topic, the higher ranking it will be.
Thus, it is important that your H1 heading quickly explains what you offer in your landing page to make the visitors stick around. It is easy; make it as similar to the page title as possible. This will also help increase your ranking over time.
There are many other SEO practices to optimize your landing page and it is an excellent idea to execute it right from the start, which is your page title. Those tips will help you build a well-optimized landing page, get quality organic search traffic, and drive leads.
What other SEO strategies you apply for your landing page? Share your thoughts in the comment box below!
This article is written by Medina Regita Saharani