BINUS Business School: Generating Qualified Leads for MM Program
BINUS Business School is one of the educational institution which has been nationally recognized as a business school with ICT driven. The curricula of each program are continuously updated and benchmarked to local and international industries and many reputable national and international universities. The master degree study programs at BINUS Business School has been awarded grade A from national accreditation agency for higher education (BAN-PT) of the Republic of Indonesia. BINUS Master’s Degree Program are consisting of Creative Marketing, Business Management (Young Professional & Professional), MM Executive, and MM Blended Learning program. Available in full time and part time programs, these programs are designed for fresh graduate to working professional who wants to upgrade their business management skills.
QUALIFIED DIGITAL LEADS
The educational institution aimed to drive new student intake rate of its Master’s Program. For this campaign, the institution specifically wanted to increase the number of qualified leads which are interested to join their Master’s Program (MM).
To increase the number of digital leads for the program, BINUS Business School partners with Heroleads Indonesia for the digital marketing campaign. Our Digital Marketing team created a customized Landing Page that will direct and encourage the visitor to fill the form. To increase brand awareness, we also run a Google AdWords campaign (SEM, GSP, and GDN) as well as Social Media marketing (Facebook and Instagram Ads). We created a Custom Audience based on its website visitors and further market analysis. The team then targeted these groups with ads.
People who clicked on the ad were directed to the customized landing page. And once they submit the form, the person’s information was shared with a member of the BINUS Business School sales team, who reached out to that prospect using a more personalized approach.