4 Visual Elements to Refine Your Marketing Strategies
Did you know that 65% humans are visual learners? Visual learners are people who need visuals to understand and retain information. As well, 90% information transmitted to our brain is visual. Not only that, we process pictures 60,000 times faster than text!
As a marketer, you need to take advantage of this knowledge to come up with new strategies to reach out and engage with your audience and current customers. If your marketing campaign didn’t work, try to reevaluate it. Did you use any visual elements?
If the answer is no, then you have a big room for improvement. Maybe some of you have been using visuals yet still do not earn the desired result. Possibly, you’re using the wrong visuals. Or you’re not positioning it right in your campaign. What you might need is just slight adjustments.
Regardless of your condition, this article will be a help. Below we will discuss 4 visual elements and how to use it to bring your content to the next level.
You must have heard someone saying “a picture is worth a thousand words.” Fun fact, articles with images get 94% more views than those without images. Pretty significant number, right? It is especially important if you use blogging to generate leads.
Images are a great complementary to make your post easier to read. People do not read your blog word by word because they only skim through it. However, if all they see from top to the bottom is big bulk of text, it obviously makes them to less engage and harder to get any information.
Therefore, the number of bloggers who use more than one image per post keeps increasing:
Images can be a reason for readers to stop scrolling because human brains are programmed to process and retain visual information. You can still deliver your message through images even if the readers do not read all text.
Images are not only great for blogging but also other marketing campaigns. For example, you’re going to send email to customers offering 25% discount. If the message is only written in text, it will not be very effective. But if you convert it to visual coupon, it will be much more appealing, right? As the result, your customers will be more likely to use the coupon, which means more sales for your company.
- Original Photos
Where should you get those images?
In this digital era, obviously you can get tons from the Internet. You can use someone else’s pictures from the Internet then give credit to it. There’s nothing wrong with this method, but it’s not the only option.
If you really want to take your visuals into another level, take your own original photos. Why?
First, your content will be more unique it’s less chance that audience has ever seen the photo if you take it by yourself. Plus, you don’t need to give credit to other people. Original photos can be used for much more than a single marketing campaign.
You can upload it to your social media pages, such as Instagram. Instagram is an excellent platform to publish your original photos. Audience will be more inclined to follow you which will increase your brand awareness as well. If your social media followers see you just upload random photos taken from Internet, it makes sense they will be less interested to follow you and your promotions.
If you use your own original photos on your content, other people may use that photo. They give you credit as the source which will bring more traffic to your website.
Graphics Interchange Format, or famously known as GIF, is basically a combination of a picture and a video. GIF has a lot of uses, it is more elaborate than a picture but not longer than a video.
If you put video on your content, audience will have to click it first to watch it. It’s not the case with GIF. Once GIF appears on screen, it will automatically start moving.
You can use GIF to display or demonstrate something quickly. GIF is also great for your marketing emails. Look for relevant GIFs on online sources. GIF may seem simple, but they can be eye-catching and attract attention of audience well, which really boost their engagement.
Meme has taken over the Internet and social media. Although often meant to be jokes, you can use it to enhance your marketing strategy, just like this one.
Meme is basically a picture with a caption written on it. Look for recognizable or famous actor, fictional character, images, scenes, or cartoon and change it to relevant meme for your brand.
There are a lot of online tools, such as Meme Generator from Imgflip, that you can use to make your own meme. Make sure you know who your target market is. If your target is millennial, obviously you cannot use a picture of a singer from 1960s. Use meme that can be funny but still appropriate with your brand values and identity.
Visuals are a powerful complementary for your content rather than just use text alone, so you don’t want to miss gold opportunity of using video in your content.
What types of visuals will you use? Are there other visuals that may be effective for content marketing? Share your thoughts on comment box below!
Written by Medina Regita Saharani