5 Secrets to Win Customers During Holiday Season
Holiday season is around the corner! Some of you might just starting to hunt new clothes or gifts for family or friends, or maybe you are the type of person who have prepared months before. One thing for sure, you definitely should not underestimate the holiday season. As marketers, we understand how the holiday season will affect customer’s shopping habit. In the sea of promotions and deals made by countless similar businesses, how can you garner enough attention to your business? Check out these five secrets to win customers during holiday season!
Plan and Schedule for the Holiday Season
Plan your content way before the holiday season come! It only makes sense since in holiday season you will be so busy and your days will be packed with things. From handling daily tasks to optimizing your campaign, you will have no time to plan your content properly. Planning beforehand will make it easy for you to create the most effective strategy and focus on growing your business.
Actively Promote & Engage on Social Media
Today, most of your customers live in the internet and go online on daily basis. This is where you should up your game and make sure to reach them. Keep in your mind that no one will know what you are offering if you are passive. In this case, social media will give you a good spotlight and chance to increase your brand awareness. You can try promoting your business or campaign through Social Media (Facebook & Instagram Ads) or Google AdWords.
To help you with the online marketing process, you can also hire a professional digital marketing company. By shifting the responsibilities of promoting online to the experts, you will be able to focus to what matters most: your customer and business.
Give Discount & Special Deals
When we are talking about holiday season, we all know that customer tend to spend more than usual in this season. Therefore, it is a good idea to offer special price to attract customers and gain more revenue.
Do not worry too much about the deals that you are willing to give, even a deal as low as 5% discount will make a big difference for your sales. You can also offer a Free Shipping option instead of giving discounted price. After all, who can resist such good deals during the holiday season? If you are doing it right, you can even get customers to purchase things that they do not intend to buy at first.
Now you already have your deals, the next step is to create a sense of urgency so that your targeted customers will be compelled and motivated to take action and engage with the campaign.
What is your initial instinct upon seeing good seasonal deals or promotion with an expiry date? Probably you want to take action to avoid losing the deal, right? This kind of traits is known as “Loss Aversion,” in which we feel “a sense of ownership over something—in this case our entitlement to a sale—that makes us feel disenfranchised when it is taken away.” In short, giving an impression that the offer is limited will increase the rate of customers that converts.
Create Holiday-Themed Special Event for Customer
Report shows that 63.4% of Facebook users are more likely to share a link to a holiday special, contest, or giveaway. In relation to this, try to create a holiday-themed event that relevant and will be able to attract those who does not even know your brand yet. From contest to giveaway, they are great ways to build brand awareness, attract customers, and increase engagements.
What about you, Partners? Do you have your own strategy to welcome the holiday season? Let us know!
This article is written by Aulia Ikhsanti.